MELANIE MURPHY PHOTOGRAPHED BY MATTHEW SPROUT IN SITGES, SPAIN, 2018

Inspiration starts with the individual: trends are dead, and yet they've never been more alive. People look inward for guidance and outwards for inspiration. Wella curated color as inspiration for every individual, and let them create their character with it. Wella provides the tools in the service of their unique creation: because color only truly comes to life through each person's identity.

CAMPAIGN FILM

MELANIE MURPHY PHOTOGRAPHED BY MATTHEW SPROUT IN SITGES, SPAIN, 2018

Inspiration starts with the individual: trends are dead, and yet they've never been more alive. People look inward for guidance and outwards for inspiration. Wella curated color as inspiration for every individual, and let them create their character with it. Wella provides the tools in the service of their unique creation: because color only truly comes to life through each person's identity.

CAMPAIGN FILM

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