DOMINIK AUER

KISS KIT

CREATIVE DIRECTION LENCI YAN, ART DIRECTION DOMINIK AUER
AGENCY SELECT WORLD, CLIENT DOUGLAS GLOBAL

PAMELA REIF, FARINA OPOKU & JULIA MARIA PHOTOGRAPHED BY NAGI SAKAI IN HAMBURG, GERMANY, 2017

Elevating Douglas' brand communication to target a younger audience with a more modern look and feel. We worked with contemporary models and renowned beauty & fashion photographer Nagi Sakai to introduce Douglas to a new visual language.

To position Douglas amongst other beauty retailers and introduce their brand communication to the standard of the current age, we collaborated with three inspiring influencers with different audiences and interests: Pamela Reif (pamela_rf), Farina Opoku (novalanalove) and Julia Maria (xLaeta).