CREATIVE DIRECTION MIRJA JACOBS, ART DIRECTION DOMINIK AUERAGENCY SELECT WORLD, CLIENT WELLA PROFESSIONALS
CHRISTINE LOEKKEBOE PHOTOGRAPHED BY MATTHEW SPROUT IN BARCELONA, SPAIN, 2018
Inspiration starts with the individual: trends are dead, and yet they've never been more alive. People look inward for guidance and outwards for inspiration. Wella curated color as inspiration for every individual, and let them create their character with it. Wella provides the tools in the service of their unique creation: because color only truly comes to life through each person's identity.
COLOR PALETTE FILM